Coffee Hits All The Right Spots

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by Michael Stadneck

Coffee is the number one beverage in the world. Gourmet coffees and traditional brewed coffees are enjoyed by people in every city and town, every morning, afternoon and evening of every day. Scandinavia has the world’s highest per capita annual coffee consumption, 26.4 pounds. Italy has an annual consumption per capita of only 10 pounds.

No matter how you like your coffee, whether it be black, frothy cappuccino, latte, espresso, hot or on ice, the selections available to tempt your taste buds is enormous. The average annual coffee consumption of the American adult is 67 gallons, over 600 cups. In fact, specialty coffee sales are increasing by 20% per year and account for almost 8% of the 18 billion dollar U.S. coffee market. Statistics show that among coffee drinkers, the average consumption in the US is around 2.3 cups of coffee per day. Also, studies find that over one-half of the population, equivalent to approximately 150 million Americans, now drink specialty coffees on a daily basis.

The United States is the world’s largest consumer of coffee, importing 16 to 20 million bags annually (2.5 million pounds), representing one-third of all coffee exported. More than half of the United States population consumes coffee. An astute business person should seriously consider the gourmet coffee business as a recession-proof opportunity.

Based on research by the National Coffee Association and The Specialty Coffee Association of America, the average price for an espresso based drink is $2.85, while the average price for brewed coffee is $1.38. The average espresso drive-thru business sells approximately 200-300 cups of sspresso and coffee based drinks per day. The studies show that men drink as much coffee as women; each consuming an average of 1.6 cups per day. Women tend to be more concerned about price than their male counterparts.

Over 53 countries grow coffee worldwide, but all of them lie along the equator between the Tropics of Cancer and Capricorn.

Some interesting coffee facts: The beans used in gourmet coffee are full of antioxidants that offer protection against the radicals that are present in our bodies, thus reducing risks of heart disease and cancers . Regular coffee drinkers have about one-third less asthma symptoms than those non-coffee drinkers. So says a Harvard researcher who studied over 20,000 people.

Special studies conducted about the human body revealed it will usually absorb up to about 300 milligrams of caffeine at a given time. This equates to about 4 normal cups. Additional amounts are just cast off, providing no further stimulation. Also, the human body dissipates 20% of the caffeine in the system each hour.

Coffee is increasing in popularity every year. This is a great business to get into. Coffee is the number one commodity in the world next to oil. You would be hard pressed to find any other product that has such universal appeal with such an extraordinarily high profit margin.

About the Author:

Michael Stadneck grew up in Verona Italy, where he enjoyed the world’s best gourmet coffee every single day. As luck would have it, his first job in the USA was with Nescafe Coffee Company. After many years he was promoted to head up the premium coffee franchise division.

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